.png)
Created by former CNN reporter and U.S. Senate press secretary, and advisor to governments worldwide, Ken Jaques - 25 years helping businesses, nonprofits, and associations communicate with clarity.
Poor communication costs U.S. and U.K. businesses $37 billion a year (Holmes Report). Companies with strong internal communication see 21% higher profitability (Gallup). Brand consistency increases revenue by up to 23% (Nielsen).
Get Started with Free Guides that Deliver Results Right Away
Before you invest, see the difference clear communication can make. Download one or more of these practical, quick-hit guides—each designed to give you immediate value in under 30 minutes.
-
5 Ways Poor Messaging Is Costing You Money
-
How to Spot Brand Inconsistencies in 30 Minutes
-
7 Questions Every Organization Should Ask Before Launching a Campaign
-
3 Most Common Mistakes in Crisis Communication (and How to Avoid Them)
-
5 Keys to Stronger Messages That Actually Connect
The Challenges You Face
-
Training is expensive and time-consuming.
-
Staff messaging is inconsistent and unclear.
-
Hiring outside consultants often exceeds your budget.
Here’s the Smarter Way Forward
My products deliver expert-level communications training—videos, playbooks, and workbooks—that your team can implement immediately. You get the clarity and results of top-tier consulting without the heavy price tag.
Train Your Entire Team for Less
Traditional consulting sessions can cost thousands for just a single workshop. My digital products give you the same proven strategies—at a fraction of the cost. Buy once, use again and again across your organization.
Join the New Training Movement
Across industries, organizations are shifting toward on-demand learning tools. Videos, workbooks, and playbooks provide flexibility, cost savings, and long-term value. This isn’t just a trend—it’s the new standard for staff development.
Real-World Experience You Can Trust
Ken Jaques is the President of Global Communications Strategies, LLC, a consultancy he founded after decades of leadership in media, government, and international development. His career began as a reporter for CNN’s Political Unit, followed by serving as press secretary to a U.S. Senator, and later as Chief Communications Officer for a global nonprofit. Over the years, Ken has consulted with governments, nonprofits, associations, and businesses across the globe, helping them strengthen their brand, sharpen their message, and manage crises effectively. A central part of his work has always been training—equipping leaders and teams to communicate with clarity, consistency, and credibility. The digital products offered here are the direct result of that experience: proven tools organizations can use immediately to save money, build trust, and achieve impact.
Training Bundles That Deliver Results You Can Use Right Away
In today’s noisy world, the organizations that win are the ones with clear, consistent communication. But most leaders don’t have the time—or the budget—for long training programs or expensive consultants. That’s why I created complete training bundles: focused, affordable solutions designed to help nonprofits, associations, and businesses sharpen their communication and see results immediately.
What You Get in Every Bundle
Each bundle combines two powerful tools for just $189:
​
1. Expert-Led Training Video (25–50 minutes) – Practical, deep-dive guidance you can revisit anytime
​
2. Companion Workbook – Step-by-step exercises, templates, and real-world applications so you and your team can act immediately
You don’t just watch—you apply.
Current Bundles Available
Fundraising for Nonprofits That Works - Donors give when they see impact. This bundle shows you how to craft messages that inspire action, build trust, and increase repeat giving—even with limited staff and budget.
​
The Gut Feeling Method TM for Branding & Message Development- People don’t buy ideas — they buy how those ideas make them feel.
The Gut Feeling Method™ teaches businesses, nonprofits, and associations how to craft messages that create instant emotional connection — the kind that builds trust, inspires giving, and drives real action.
Communications Strategy for Expanding and Maintaining Membership - If your membership growth has stalled, the problem isn’t your program — it’s your messaging. This training shows you how to use communication as your most powerful retention tool: to re-ignite member enthusiasm, win back lapsed supporters, and attract new ones who believe in what you do. Learn the exact words, tone, and timing that keep members engaged — and make them proud to belong.
Building a Strategic Communications Plan on a Budget - Stop spinning your wheels. Learn how to focus on the priorities that matter, align your team, and measure what works—all without overspending on consultants or agencies.
DIY Focus Groups on a Budget - Why guess what works when you can test it? This bundle shows you how to run affordable focus groups to uncover what resonates, refine your messaging, and make smarter decisions.
​
Additional Topics You Can Access
Our library of bundles continues to grow, giving you practical solutions to the most urgent challenges organizations face today. Her are a few:
1. Crisis Communication Playbooks
2. Advocacy & Public Affairs Messaging
3. Member & Donor Engagement Strategies
4. Internal Communications for Alignment
5. Executive & Leadership Communication Skills
6. Sales & Marketing Messaging for Businesses
7. Building Trust in a Distracted World
8. Thought Leadership Communications
9. Retaining and growing membership for Associations
​Each one provides a ready-to-use solution—not just theory.
Trusted by Leaders in Business and Nonprofits
My strategies have been used to strengthen organizations worldwide. From international nonprofits to private-sector companies, the results speak for themselves.
FAQs
Who are these products designed for?
They’re built for leaders, communicators, and teams in businesses, nonprofits, and associations who need practical tools to sharpen their message, build trust, and save money. Each video and workbook gives you a step-by-step framework you can apply immediately — no jargon, no theory.
​
How are your products different from other communication trainings?
Most programs focus on tactics — social media, PR, or presentation skills. Mine start one level deeper: your message. The “Gut Feeling Method” teaches you how to create messages people instantly feel and remember — the foundation of every great brand, campaign, and organization.
How long are the videos and what do I get in a bundle?
Videos run 25–45 minutes and are designed as complete training sessions. Each bundle includes the video plus a companion workbook or playbook that walks you through exercises, examples, and templates — so you can turn insights into action right away.
​
Can I use this with my team?
Yes. You can purchase once and use it internally with your team, board, or organization. For larger groups or associations that want to host a workshop or private training, contact us for a licensing or group-access rate.
What if I’m not sure which product fits me best?
Start with one of the free two-page guides. They’ll help you see how I approach branding and message development. You can always upgrade to a full training or bundle once you’re ready.
​
Do you offer refunds or guarantees?
Yes. If you’re not satisfied within 14 days of purchase, contact us for a full refund. I want these tools to deliver real value — if they don’t, you shouldn’t pay for them.
Will I get updates or support after I buy?
Absolutely. Every buyer receives free lifetime updates to that product and access to optional email follow-ups with additional templates, case studies, and offers for future trainings.
How do I access my download or video after purchase?
You’ll receive an instant download link and video access instructions via email right after checkout. No waiting — you can start immediately.
